Improve your event promotion online

If you’re serious about making your event a success, you want to spend a few moments planning ahead. It’ll help you focus and see the big picture. Sit down with your fellow organisers and jot down promotion ideas: How will you advertise the event? Which channels will you use first? Who will be responsible for which part of the event promotion?

It goes without saying that your event page is the place for people to learn about all the “wheres,” “hows,” and “why-should-I-gos.” That’s why you want the event page to stand out and stop people in their tracks. Being noticed is the first step to gaining those precious event sign-ups and selling tickets.

So what exactly can you do? Lots of things, actually!

Your main goal is to keep people on your event page instead of leaving to e.g. YouTube to find videos of the venue or the comedian you’ve hired to perform. Once they’re gone, they might not come back. Embed all the relevant images, videos, and other media directly on your event page.